Today, individuals’ viewing habits are dictating the type of content being produced and the emergence of new viewing systems; learn more about it in this article.
Media usage habits inthis current day and age are much different than ten years ago, however, some stats have remained similar through the years. The most recent technological innovation has not had a tremendous impact on tv viewing by age. The 65+ demographic is still leading in terms of the amount of time spent watching conventional TV, and, therefore, continues to be the targeted group for most traditional broadcasters. Having said that, industry experts like the head of the company investing in China Telecom have supported broadcasters in their efforts to reach younger viewers, by introducing new, much more flexible subscription plans and the opportunity to view content on multiple smart devices.
Today’s TV viewing behaviors have been further shaped by the adoption of connected TV devices which provide audiences the chance to get the most out of both linear and dynamic content. The leading broadcasting networks around the world are aware of this phenomenon, as evidenced by the decisions of the chairman of the company owning stakes in Telecom Egypt. Even the biggest telecom providers know that embracing digital technology is a necessity in order to ensure their businesses’ longevity in an extremely competitive industry. Customers nowadays are put in charge of their personal viewing patterns and, for that reason, are less willing to compromise on price and good quality. Provided the amount of money each household spends on home entertainment and content subscription offerings yearly, it's not unexpected that their requirements for the quality of the services will continue to increase.
Nowadays, audiences have come to expect convenience and a high degree of personalisation when it comes to the kind of services they are given. The tv viewership trends 2019 has unveiled that a lot more clients are embracing non-linear ways of watching content. To remain relevant, industry experts, such as the head of the fund owning stakes in Sky, may consider the opportunity of adopting brand-new, even more customised methods for providing content. The focus nowadays is on the customer, with networks competing with each other to draw in their niche targeted audiences. One of the main trends that has changed people’s viewing habits is media fragmentation, with the emergence of numerous television networks, each concentrating on a very specialised viewership. One more development worth observing is the growing appeal of on-demand viewing platforms that operate on a month-to-month subscription model. These brand-new channels have had an important part in shaping viewers’ preferences for more personalized and relevant programs. However, despite the multitude of online platforms, conventional TV continues to be the medium on which customers spend the majority of their time.